YOUR BRAND. ON THE GRID.
DÆNKRACING brings brands and motorsport together.
With our driver Jan Heimbach, we compete at the Nürburgring - from the Nürburgring Langstrecken-Serie to the legendary 24 Hours.
Through selected partnerships, we give brands the opportunity to become part of our racing projects - with a presence directly on the race car and beyond the track.
From logo placement to content, photography and storytelling, DÆNKRACING connects racing with the creative world of DÆNKSPACE.
DRIVEN BY CULTURE.
DÆNKRACING
OUR MISSION
ONE CAR. ONE CULTURE. ONE STATEMENT.
Our goal is to put a race car on the grid powered entirely by brands from the cannabis industry.
Bringing cannabis culture into professional motorsport: with confidence, performance and purpose.
Because visibility creates acceptance. And acceptance creates normality.
What We Offer
This is more than putting your logo on a race car. It’s about becoming part of the race.
Seeing your brand on the grid. Watching it race through the Nürburgring. Feeling the atmosphere, the speed and the energy of a race weekend from the inside.
We create partnerships that turn brands into part of that experience: combining visibility, racing, content and culture to create moments people remember.
An experience for your brand. Your partners. Your clients. Your community.
And an opportunity to take your brand somewhere it hasn’t been before.
Onto the track. Into the race. To the next level.
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Put your brand where motorsport happens.
We create opportunities for selected partners to be represented directly on the race car - visible on the track, throughout the paddock and across race coverage.
From individual races to larger partnerships, placements are developed around the project, the car and your brand.
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A race weekend creates moments you can’t stage.
We capture them through professional photography, film and social content - from the preparation and paddock to the grid, the race and everything happening around it.
The result is authentic content that connects your brand with real motorsport rather than simply placing a logo in front of a camera.
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Connect your brand with Jan Heimbach and his journey on the Nürburgring.
A driver partnership creates a connection that goes beyond a single logo placement - giving your brand a face, a story and a presence throughout our racing projects.
From race weekends and content to individual integrations, we create partnerships around Jan that can grow beyond a single event.
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Motorsport is different when you experience it from the inside.
Selected partnerships can include access to the world surrounding the race - bringing partners, clients or guests closer to the track, the paddock and the people behind it.
Depending on the project, we can develop individual experiences around the race weekend and beyond.
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Not every partnership has to look the same.
Together with our partners, we develop individual ideas that connect their brand with DÆNKRACING, motorsport and the wider DÆNKSPACE.
From special content and events to community experiences and track-focused activations - if there’s an idea worth bringing to life, let’s build it.
Ready to become part of the motorsport world? Get in touch with us.
Whether you already have a clear idea or simply want to know more about DÆNKRACING, our partnerships and the opportunities around the track - we’re here to answer your questions and explore what’s possible for your brand.
Tell us a little about you, your brand and what you have in mind.
We’ll take it from there. Together.
YOUR PLACE ON THE GRID
